You know there are
different ways to make money online from your website and AdSense is one of
them. It may seem simple but the world of advertising is not as easy as it
seems. You need to execute different practices for getting good ROI from your
efforts. AdSense arbitrage is just one of them.
Now, that you
already have idea about AdSense you need to know about the concept of AdSense
Arbitrage as a whole. Arbitrage is a practice whereby you take advantage of the
difference in prices in the markets. It can occur there where there is
inequality between demand and supply. O, now it’s time to understand what
AdSense arbitrage is.
What is AdSense Arbitrage?
It must be known
to you that Google pays you for having their ads on your website every time
when someone clicks on the ads. You will get a portion of the ad that Google
gets from the advertiser. You get 68% of the amount while Google gets the rest.
Now, in order to have regular flow of income from Google AdSense it is
necessary that you have a high quality website along with good organic traffic.
Now, there may be
situations that even though you are trying hard with SEO you are not getting
enough traffic as expected! This way you will not be able to earn anything from
your AdSense site.
Now, comes the
concept of arbitrage. With AdSense arbitrage or traffic arbitrage you get
traffic by using paid means. The traffic is converted into clicks by running
the AdSense ads. In simple words, you pay to get traffic to your website and
then they click on the ads naturally and you get paid.
Obviously, you
will be buying traffic at much lower arte that what you are getting from Google
AdSense.
How Does AdSense Arbitrage Works
Next is to
understand how the concept works. It is not that simple that you will host a
website with Bluehost and things will be done. There is different mechanism
where hosting also plays a crucial part.
Let’s take an
example
As mentioned, for
AdSense arbitrage the CPC is most important. That is when Google is paying you
$0.50 per click you need to buy traffic at a much cheaper rate compared to what
you are getting; else it will not be profitable. Say you buy traffic at $0.01
per click.
It means that that
if 1 in 50 visitors for whom you have paid for, clicks on the AdSense then you
will be at breakeven. If more than 1 clicks you will start earning profit.
While many follow
the CPC logic you can also try the Revenue per 1000 impression concept. The RPM
should be good enough for more impressions and you will be at profitable
position. The more RPM you have the more you are able to earn.
But getting high
RPM is not simple; you must have a CTR (Click through Rate) of at least 3 to
5%. A RPM of $20 is considered good but having a RPM of $20 means you will have
to buy 1000 clicks at less than $20. For that you need to pay $0.02 per click.
Now, in the tier 1
countries the CPCs are normally $0.03 that means you cannot get a RPM of $20 easily
as it is tough to get clicks at the rate of $0.02. While it may seem tough but
still you can get profit from the whole deal if you can manage a perfect
balance of buying clicks from the tier one countries and from cheaper countries
too.
You also have to
see that your visitors stay on the pages for long and browse at other pages
too. Once they do this you can get more impressions from the same visitors thus
minimizing your cost. You can do that by splitting your article into different
pages and keeping a button ‘next page.’ When the article is full of information
people will tend to read on further and you will get your desired result.
The more AD
impressions you have more will be your profit.
There is another
way by which you can monetize your site and that is by affiliating others.
You
can also display native ads of other like ones from Content.ad, Media.net, RevContent,
AdNow, Taboola, Mgid and others.
In order to earn
something extra from your paid traffic you can combine AdSense with one or two
networks as mentioned above.
Is AdSense Arbitrage Allowed?
There is a
question out there that whether AdSense arbitrage is allowed by Google and
others or not? Many say that it is not legal and Google does not permit it.
Let’s seek the truth.
The first fact
about it is that Google has never prohibited specifically about buying traffic
for your website that has AdSense ads all over. There are different policies
related to it and among them one says that you can buy traffic for your website
but there is a condition. You have to be responsible for the traffic that you
are buying. It should not be a fake traffic or a bot. if it is found that it is
giving tons of invalid clicks on different ads then you will find your account
suspended in no time.
So, AdSense rules
does not stops you to but traffic for your website but it should be quality
traffic.
Now, there are
many MFAs or websites that are made for AdSense (MFA). These are sites that are
made poorly and are not of high quality. They do not have much content or
information to give to the visitors. They are all wrapped up with different
ads.
Google does not
accept such websites and they are also specific about sending any bot or fake
traffic to your website and the ads out there. So, if you have plans for
creating an MFA then be ready that your AdSense application will either be
rejected or soon the account will be suspended.
Google actually
wants that the website that you present should be a high quality one. It should
have some or other useful information for your users and readers. It should not
have some rewritten blog or something that they have found in different other
blogs. Moreover, the website must have necessary legal pages that include terms
and conditions, privacy policy, contact, about us, disclaimers and others.
Your website
should not be one which just sells the ads, it should be something meaning that
has link with the social media pages, promote other things too that are yours.
And of course, in all this you should not forget the main thing that is the
content of the website.
There must be articles of good length say, from 500 to
700 words. It should not be something copied from any other website. It must be
with some information that will be useful for the readers. Without content of
high quality your website will not have that position in front of Google.
Now…
Along with having
a website with high quality content you can think of AdSense arbitrage but that
is not enough. You need something else and that is traffic. The traffic that
you are purchasing has huge impact on your AdSense Account. Google does not
stop you from buying any traffic but as mentioned earlier you need to ensure
that the traffic that you are sing is of high quality.
To cut short the
whole discussion it can be said that you can buy traffic for AdSense but you
have to do two things. Maintain a high quality website and the quality of the
content should be good too.
What Niche to Choose
When you are
developing a website for AdSense arbitrage you need to decide that which niche
will suit you best? Actually, for this there is no specific niche that this is
the best one.
You can choose and go ahead with anyone the only thing is that
the it should have good content that can attract visitors and allow you getting
clicks.
Now, for AdSense
arbitrage it is not about getting the clicks only, it about getting traffic. The
people should be interested in the website. As you will be buying traffic from
different ad networks you will not be working with any specific targeted
traffic. There will be a large group of people who are interested in different
things.
So with the aim of
having a high AdSense CPC your next target is to have users who will visit you
almost regularly for the information that you cater. Now, with a insurance
website or something about lawyers you cannot expect that everyday many people
will turn your way!
Then what are the niches which are best?
You have to think
about such niches that creates interest for different people from different
section. It should be good enough for both paid traffic as well as for your
organic SEO efforts. You can try out the following for a AdSense arbitrage
project.
● Lifestyle
· ● Celebrity
News
· ● Travel
· ● Viral
news & Stories
· ● Food
· ● Health
and Fitness
· ● Pets
& Animals
· ● Cars
· ● Humor
They are all great ones that are good enough for any blog as well as for CPC
Creating the Website
Recommended for You: How To Start A Blog/Site?
Once you are done
with choosing the niche its time that you work on creating the website.
The importance of a high quality website is already discussed and now you must understand that for arbitrage it is most necessary.
The importance of a high quality website is already discussed and now you must understand that for arbitrage it is most necessary.
While designing
the website you have to take care of a lot of things that includes the site
design, legal pages, layout and social media presence along with having good
content. You will find a number of articles that will tell you how to create a
good website and in this article for AdSense arbitrage it is not necessary to
highlight on it much.
However, something
that matters a lot is of course hosting for the site. There are different
options available right for that but you must go ahead with Bluehost. It comes
with a couple of advantages and by using you can get those advantages for your
arbitrage website.
Now, while
designing the website for arbitrage you have to remember that the design should
maintain a perfect balance between the AdSense Ads and the content. Google will
not like if every page has a lot of ads in there. Earlier there was a rule that
at every page there should be only three ads. Now, Google has removed that and
you can have as many ads as required, but if there are many out there Google
might take action. Thus, while placing ads remember that in each page there
should not be more than 3 to 5 AdSense ads. Rest can be normal ads or your
affiliate ads.
Moreover, the page
should not look like an ad campaign. The users must find that it is for the
blog and the ads are just there. You have to maintain this balance. There is a
good idea to manage this. If you have a 1000 word article you can divide it in
5 pages of 200 words.
After completing each pages there will be another link to
the next page. Now as you will have 5 pages for the same article you get the
scope to place more ads and at the same time you do not overdo it.
Wrapping up the whole thing
Now that you have
understood what is AdSense arbitrage and why is it profitable you can try it
with your website. You need to work on the traffic but remember that while you
buy traffic never ever go for ones that is very cheap. The quality of the
traffic will not be good and for this your AdSense account may also get
suspended.
Plan out things,
work on the content and design a website with perfect layout for each pages.
For hosting you can rely on Bluehost. Hosting is important as if the website
does not run smoothly your paid traffic will also not show interest as they
website does not run smoothly.